How to gain a competitive advantage with Construction Technology
The construction industry is a highly competitive space and it is experiencing a transformative shift as innovative technologies become more widespread. To survive and thrive in the rapidly changing landscape, companies should look to leverage the very best in construction technology and have it form a core part of its strategic positioning to achieve long term success. This article will take a detailed look at some of the best technologies out there, the benefits they can provide and the strategies for their effective implementation.
With the rapid advancement we are seeing in construction technology, some of the more innovative, agile and forward thinking players are streaking ahead with competitive advantage. Competitiveness is still a vague concept that can be defined and measured in a number of ways. Feurer and Chaharbaghi have a popular competitiveness framework that suggests competitiveness is dependent on “an organisation’s perception of customer and shareholder values, the competitive environment and the drivers that determine competitiveness in that environment”.
While it can be different courses for different horses some of the key competitiveness ingredients are common and can improve efficiency, reduce costs, enhance safety, and ultimately create a winning solution.
Enhancing Productivity and Efficiency
In the past, construction leaders have very often looked to improve operational efficiency through cost saving measures and task reallocation. The soaring costs of materials, lack of supply of skilled labour, tighter project deadlines, green building and health and safety requirements mean that leaders are looking to achieve advantage through productivity and efficiency.
Many would agree one of the most transformative and game changing technologies in construction in recent times has been BIM (building information modelling). It allows for the creation of detailed digital representations of the physical and functional characteristics of buildings and facilitates collaboration among stakeholders by providing shared, up-to-date 3D models. These models allow for better visualisation of projects before construction begins and provides accurate quantity take-offs, reducing rework, construction costs and timelines.
Another prime example of gaining a competitive edge is by deploying a construction management software like EIDA. EIDA’s hands-on, tailored software, is designed specifically to support BIM compliance.
Some of the powerful features available include, vendor documentation management, document control, quality management, CTOP turnover, system progress tracking and digital inspection checklists.These come together to boost productivity, maximise automation, improve processes, maintain compliance, protect quality, empower management and reduce risk, delays and costs.
The software can also track off-site project works for a full project view all the way from skid and modular construction to pipework fabrication. Prefabrication and modular construction are methods that have become popular to gain advantage and involve constructing components of a building off-site and then assembling them on-site.This approach can reduce construction time, minimise waste, and can lead to higher quality control. This streamlined process also reduces labour costs and mitigates the risks associated with on-site construction delays.
Drones have become increasingly popular and are being used for surveying, inspecting and monitoring construction sites. They are particularly useful for large and complex projects and have the advantages of being able to precisely collect data through video and images, conduct safety inspections of hazardous areas or tall structures and gain time savings from the large areas of a site that can be covered quickly from the air.
Cost Reduction
Augmented Reality (AR) and Virtual Reality (VR) technologies are really gaining traction and provide immersive ways to visualise construction projects. They allow for virtual walkthroughs and design reviews, as well as helping to identify potential issues early on and improve collaboration. They have become very cost effective in recent years and enable workers to gain a better understanding of the structures they are working on, thereby enhancing their ability to perform tasks accurately and efficiently and in turn, reduce costs.
Another area that is evolving at speed is construction robotics and automation. Coordinated groups of small robots can be put together to perform repetitive tasks which improves efficiency and reduces labour costs. It’s changing the way construction tasks are performed, making them faster, safer, and more precise. Examples include bricklaying, concrete pouring, and welding with high precision and speed. Whole concrete buildings can now be put together using 3D printing robotics.
Artificial Intelligence is also revolutionising the construction industry by transforming traditional processes and enabling new and exciting possibilities. From enhanced project planning and design to efficient project management and monitoring, AI is driving efficiency, safety, and sustainability. As it continues to evolve, the construction industry can anticipate further advancements and an even more transformative future. The early adopters will reap the benefits.
Strategies for Implementation
With all the technologies and benefits mentioned above it’s important to have a strategy to actually deliver. It doesn’t come without its challenges and investments however here are some of the steps that can be taken.
Adopt a phased approach: Gradually integrating new technologies allows for smoother transitions and less disruption. Maybe start with pilot projects to test the feasibility and effectiveness of new tools before a full-scale rollout. If there are trial options why not look to avail of them and test it out.
Invest in training and development: Providing adequate training for employees and workers on the ground helps them get well-versed in using new technologies. Continuous professional development programs, training days, accreditation programs etc can help workers stay updated with the latest advancements.
Collaborate with your technology providers: Partnering with technology providers can provide access to the latest innovations, advice and support. Often these partnerships are mutually beneficial not only from a learning side but also for business development/intelligence and marketing opportunities. They can also lead to customised solutions tailored to a specific project or client.
Focus on Change Management: Successful technology adoption requires effective change management strategies as with new technologies comes change and with that often comes resistance to change. You’ll have to engage stakeholders, communicate the benefits of new technologies, and address any concerns or resistance proactively.
Monitor and Evaluate: You’ll need to regularly assess the performance of new technologies and their impact on productivity, safety, and costs. It may not always work out or the technology isn’t a fit but use feedback and data to make the best informed decisions you can.
In conclusion, the integration of technology in construction is crucial for companies aiming to gain a competitive advantage. By leveraging technology in the areas such as BIM, drones, prefabrication, AR & VR, robotics, AI and construction management software, companies can significantly enhance productivity and efficiency and reduce costs. Adopting a strategic and phased approach to technology implementation will help to ensure that these benefits are realised, positioning companies for long-term success in an increasingly digitised industry.